Brewery Opportunity Score
47.4
Moderate Opportunity
Pharr, TX 78577 — Brewery Market Opportunity
Pharr, Texas (78577) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.4 reflects a balanced market — decent demographics and income ($49,768 median household), but with some existing competition (BDI: 1.3). Population of 79,903 provides a reasonable customer base.
Population
79,903
Potential customer base
Median Income
$49,768
Household income
National Rank
#2,465
Top 47% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 78577 (1)
| Name | Type |
|---|---|
| Big River Brewery, LLC | Micro |