Is 78596 a good place to open a brewery?

Based on our analysis, 78596 (Weslaco, Texas) is rated "Low Opportunity" with a Brewery Opportunity Score of 43.1/100. The area has 38,942 residents, $53,797 median household income, and a current BDI of 2.6.

What factors determine brewery opportunity in 78596?

The BOS for 78596 considers five factors: household income, demographics (25-44 age group at 8.3%), education (bachelor's+ at 21.0%), existing competition (BDI: 2.6), and accessibility.

Brewery Market Opportunity in Weslaco, TX 78596

Brewery Opportunity Score

43.1

Low Opportunity

ZIP code 78596 in Weslaco, Texas currently shows limited opportunity for a new brewery (BOS: 43.1). The combination of demographics, income ($53,797), and current competition (BDI: 2.6) suggests this market may not be the strongest choice for a new venture at this time.

Population

38,942

Potential customer base

Median Income

$53,797

Household income

National Rank

#3,565

Top 23% nationally

Current BDI

2.6

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 78596 (1)

Name	Type
The Blue Onion Brewpub	Brewpub

Related Data for 78596

📊Brewery DensityCurrent brewery concentration in 78596 📈Texas MarketState brewery trends & health

Nearby ZIP Codes

78597BOS: 47.0Moderate Opportunity 78605BOS: 42.1Low Opportunity 78606BOS: 45.9Moderate Opportunity 78610BOS: 53.2Moderate Opportunity 78582BOS: 42.3Low Opportunity