Is 63401 a good place to open a brewery?

Based on our analysis, 63401 (Hannibal, Missouri) is rated "Low Opportunity" with a Brewery Opportunity Score of 43.3/100. The area has 21,125 residents, $60,483 median household income, and a current BDI of 4.7.

What factors determine brewery opportunity in 63401?

The BOS for 63401 considers five factors: household income, demographics (25-44 age group at 9.5%), education (bachelor's+ at 25.1%), existing competition (BDI: 4.7), and accessibility.

Brewery Market Opportunity in Hannibal, MO 63401

Brewery Opportunity Score

43.3

Low Opportunity

ZIP code 63401 in Hannibal, Missouri currently shows limited opportunity for a new brewery (BOS: 43.3). The combination of demographics, income ($60,483), and current competition (BDI: 4.7) suggests this market may not be the strongest choice for a new venture at this time.

Population

21,125

Potential customer base

Median Income

$60,483

Household income

National Rank

#3,517

Top 24% nationally

Current BDI

4.7

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 63401 (1)

Name	Type
Mark Twain Brewing Company	Brewpub

Related Data for 63401

📊Brewery DensityCurrent brewery concentration in 63401 📈Missouri MarketState brewery trends & health

Nearby ZIP Codes

63385BOS: 52.9Moderate Opportunity 63376BOS: 54.4Moderate Opportunity 63368BOS: 55.2Moderate Opportunity 63366BOS: 51.5Moderate Opportunity 63304BOS: 54.7Moderate Opportunity