Brewery Market Opportunity in Geneseo, IL 61254
Brewery Opportunity Score
45.2
Moderate Opportunity
Geneseo, Illinois (61254) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 45.2 reflects a balanced market — decent demographics and income ($81,141 median household), but with some existing competition (BDI: 16.6). Population of 12,049 provides a reasonable customer base.
Population
12,049
Potential customer base
Median Income
$81,141
Household income
National Rank
#3,034
Top 34% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 61254 (2)
| Name | Type |
|---|---|
| Geneseo Brewing Company | Brewpub |
| Lionstone Brewing | Brewpub |