Brewery Market Opportunity in Rockford, IL 61107
Brewery Opportunity Score
47.1
Moderate Opportunity
Rockford, Illinois (61107) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.1 reflects a balanced market — decent demographics and income ($75,492 median household), but with some existing competition (BDI: 3.4). Population of 29,473 provides a reasonable customer base.
Population
29,473
Potential customer base
Median Income
$75,492
Household income
National Rank
#2,567
Top 44% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 61107 (1)
| Name | Type |
|---|---|
| Prairie Street Brewing Co. | Brewpub |