Brewery Market Opportunity in Missoula, MT 59808
Brewery Opportunity Score
50.5
Moderate Opportunity
Missoula, Montana (59808) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.5 reflects a balanced market — decent demographics and income ($76,795 median household), but with some existing competition (BDI: 8.8). Population of 22,804 provides a reasonable customer base.
Population
22,804
Potential customer base
Median Income
$76,795
Household income
National Rank
#1,704
Top 63% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 59808 (2)
| Name | Type |
|---|---|
| Big Sky Brewing Co | Regional |
| Missoula Brewing Company | Brewpub |