Brewery Market Opportunity in Missoula, MT 59802
Brewery Opportunity Score
51.0
Moderate Opportunity
Missoula, Montana (59802) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.0 reflects a balanced market — decent demographics and income ($65,054 median household), but with some existing competition (BDI: 15.1). Population of 19,832 provides a reasonable customer base.
Population
19,832
Potential customer base
Median Income
$65,054
Household income
National Rank
#1,574
Top 66% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 59802 (3)
| Name | Type |
|---|---|
| Conflux Brewing | Planning |
| Draught Works Brewing | Micro |
| Imagine Nation Brewing | Micro |