Is 54501 a good place to open a brewery?

Based on our analysis, 54501 (Rhinelander, Wisconsin) is rated "Low Opportunity" with a Brewery Opportunity Score of 43.0/100. The area has 21,096 residents, $68,602 median household income, and a current BDI of 4.7.

What factors determine brewery opportunity in 54501?

The BOS for 54501 considers five factors: household income, demographics (25-44 age group at 6.7%), education (bachelor's+ at 25.9%), existing competition (BDI: 4.7), and accessibility.

Brewery Market Opportunity in Rhinelander, WI 54501

Brewery Opportunity Score

43.0

Low Opportunity

ZIP code 54501 in Rhinelander, Wisconsin currently shows limited opportunity for a new brewery (BOS: 43.0). The combination of demographics, income ($68,602), and current competition (BDI: 4.7) suggests this market may not be the strongest choice for a new venture at this time.

Population

21,096

Potential customer base

Median Income

$68,602

Household income

National Rank

#3,585

Top 22% nationally

Current BDI

4.7

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 54501 (1)

Name	Type
Rhinelander Brewing Co	Contract

Related Data for 54501

📊Brewery DensityCurrent brewery concentration in 54501 📈Wisconsin MarketState brewery trends & health

Nearby ZIP Codes

54481BOS: 54.9Moderate Opportunity 54521BOS: 42.1Low Opportunity 54473BOS: 41.5Low Opportunity 54467BOS: 47.5Moderate Opportunity 54548BOS: 42.0Low Opportunity