Brewery Market Opportunity in Whitewater, WI 53190
Brewery Opportunity Score
59.2
Moderate Opportunity
Whitewater, Wisconsin (53190) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 59.2 reflects a balanced market — decent demographics and income ($59,598 median household), but with some existing competition (BDI: 9.8). Population of 20,461 provides a reasonable customer base.
Population
20,461
Potential customer base
Median Income
$59,598
Household income
National Rank
#404
Top 91% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53190 (2)
| Name | Type |
|---|---|
| 841 Brewhouse | Brewpub |
| Second Salem Brewing Company | Brewpub |