Brewery Market Opportunity in Waukesha, WI 53189
Brewery Opportunity Score
53.2
Moderate Opportunity
Waukesha, Wisconsin (53189) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 53.2 reflects a balanced market — decent demographics and income ($114,555 median household), but with some existing competition (BDI: 3.8). Population of 26,607 provides a reasonable customer base.
Population
26,607
Potential customer base
Median Income
$114,555
Household income
National Rank
#1,153
Top 75% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53189 (1)
| Name | Type |
|---|---|
| Fox Head Brewing LLC | Micro |