Is 49348 a good place to open a brewery?

Based on our analysis, 49348 (Wayland, Michigan) is rated "Low Opportunity" with a Brewery Opportunity Score of 43.6/100. The area has 13,607 residents, $79,267 median household income, and a current BDI of 7.4.

What factors determine brewery opportunity in 49348?

The BOS for 49348 considers five factors: household income, demographics (25-44 age group at 8.6%), education (bachelor's+ at 23.3%), existing competition (BDI: 7.4), and accessibility.

Brewery Market Opportunity in Wayland, MI 49348

Brewery Opportunity Score

43.6

Low Opportunity

ZIP code 49348 in Wayland, Michigan currently shows limited opportunity for a new brewery (BOS: 43.6). The combination of demographics, income ($79,267), and current competition (BDI: 7.4) suggests this market may not be the strongest choice for a new venture at this time.

Population

13,607

Potential customer base

Median Income

$79,267

Household income

National Rank

#3,441

Top 25% nationally

Current BDI

7.4

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 49348 (1)

Name	Type
OpenRoad Brewery	Brewpub

Related Data for 49348

📊Brewery DensityCurrent brewery concentration in 49348 📈Michigan MarketState brewery trends & health

Nearby ZIP Codes

49345BOS: 45.6Moderate Opportunity 49341BOS: 53.9Moderate Opportunity 49337BOS: 40.2Low Opportunity 49336BOS: 35.6Low Opportunity 49331BOS: 47.4Moderate Opportunity