Brewery Market Opportunity in Holly, MI 48442
Brewery Opportunity Score
45.0
Moderate Opportunity
Holly, Michigan (48442) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 45.0 reflects a balanced market — decent demographics and income ($80,281 median household), but with some existing competition (BDI: 4.4). Population of 22,720 provides a reasonable customer base.
Population
22,720
Potential customer base
Median Income
$80,281
Household income
National Rank
#3,062
Top 34% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48442 (1)
| Name | Type |
|---|---|
| Northern Oak Brewery | Brewpub |