Brewery Market Opportunity in Johnson City, TN 37604
Brewery Opportunity Score
49.2
Moderate Opportunity
Johnson City, Tennessee (37604) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 49.2 reflects a balanced market — decent demographics and income ($49,351 median household), but with some existing competition (BDI: 5.2). Population of 38,359 provides a reasonable customer base.
Population
38,359
Potential customer base
Median Income
$49,351
Household income
National Rank
#2,019
Top 56% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 37604 (2)
| Name | Type |
|---|---|
| JRH Brewing | Micro |
| Yee-Haw Brewing, LLC. | Micro |