Brewery Market Opportunity in Johnson City, TN 37601
Brewery Opportunity Score
47.0
Moderate Opportunity
Johnson City, Tennessee (37601) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.0 reflects a balanced market — decent demographics and income ($49,658 median household), but with some existing competition (BDI: 2.6). Population of 38,622 provides a reasonable customer base.
Population
38,622
Potential customer base
Median Income
$49,658
Household income
National Rank
#2,569
Top 44% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 37601 (1)
| Name | Type |
|---|---|
| Johnson City Brewing Co | Micro |