Brewery Opportunity Score
49.1
Moderate Opportunity
Worcester, MA 01606 — Brewery Market Opportunity
Worcester, Massachusetts (01606) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 49.1 reflects a balanced market — decent demographics and income ($92,537 median household), but with some existing competition (BDI: 4.5). Population of 22,269 provides a reasonable customer base.
Population
22,269
Potential customer base
Median Income
$92,537
Household income
National Rank
#2,039
Top 56% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 01606 (1)
| Name | Type |
|---|---|
| Greater Good Imperial Brew Co | Brewpub |