Brewery Market Opportunity in Worcester, MA 01604
Brewery Opportunity Score
46.9
Moderate Opportunity
Worcester, Massachusetts (01604) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 46.9 reflects a balanced market — decent demographics and income ($72,911 median household), but with some existing competition (BDI: 2.5). Population of 39,988 provides a reasonable customer base.
Population
39,988
Potential customer base
Median Income
$72,911
Household income
National Rank
#2,600
Top 44% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 01604 (1)
| Name | Type |
|---|---|
| Wormtown Brewery | Micro |