Is 01020 a good place to open a brewery?

Based on our analysis, 01020 (South Hadley, Massachusetts) is rated "Low Opportunity" with a Brewery Opportunity Score of 44.4/100. The area has 30,230 residents, $70,971 median household income, and a current BDI of 3.3.

What factors determine brewery opportunity in 01020?

The BOS for 01020 considers five factors: household income, demographics (25-44 age group at 8.6%), education (bachelor's+ at 22.9%), existing competition (BDI: 3.3), and accessibility.

Brewery Market Opportunity in South Hadley, MA 01020

Brewery Opportunity Score

44.4

Low Opportunity

ZIP code 01020 in South Hadley, Massachusetts currently shows limited opportunity for a new brewery (BOS: 44.4). The combination of demographics, income ($70,971), and current competition (BDI: 3.3) suggests this market may not be the strongest choice for a new venture at this time.

Population

30,230

Potential customer base

Median Income

$70,971

Household income

National Rank

#3,221

Top 30% nationally

Current BDI

3.3

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 01020 (1)

Name	Type
Drunken Rabbit Brewing	Micro

Related Data for 01020

📊Brewery DensityCurrent brewery concentration in 01020 📈Massachusetts MarketState brewery trends & health

Nearby ZIP Codes

01027BOS: 46.8Moderate Opportunity 01007BOS: 49.8Moderate Opportunity 01005BOS: 48.9Moderate Opportunity 01036BOS: 48.2Moderate Opportunity 01002BOS: 66.6High Opportunity