Is 97838 a good place to open a brewery?

Based on our analysis, 97838 (Hermiston, Oregon) is rated "Low Opportunity" with a Brewery Opportunity Score of 43.8/100. The area has 27,979 residents, $76,032 median household income, and a current BDI of 3.6.

What factors determine brewery opportunity in 97838?

The BOS for 97838 considers five factors: household income, demographics (25-44 age group at 10.1%), education (bachelor's+ at 15.4%), existing competition (BDI: 3.6), and accessibility.

Brewery Market Opportunity in Hermiston, OR 97838

Brewery Opportunity Score

43.8

Low Opportunity

ZIP code 97838 in Hermiston, Oregon currently shows limited opportunity for a new brewery (BOS: 43.8). The combination of demographics, income ($76,032), and current competition (BDI: 3.6) suggests this market may not be the strongest choice for a new venture at this time.

Population

27,979

Potential customer base

Median Income

$76,032

Household income

National Rank

#3,400

Top 26% nationally

Current BDI

3.6

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 97838 (1)

Name	Type
Hermiston Brewing Co	Brewpub

Related Data for 97838

📊Brewery DensityCurrent brewery concentration in 97838 📈Oregon MarketState brewery trends & health

Nearby ZIP Codes

97845BOS: 38.1Low Opportunity 97828BOS: 44.1Low Opportunity 97814BOS: 41.2Low Opportunity 97862BOS: 37.4Low Opportunity 97801BOS: 44.4Low Opportunity