Brewery Market Opportunity in Truckee, CA 96161
Brewery Opportunity Score
55.1
Moderate Opportunity
Truckee, California (96161) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 55.1 reflects a balanced market — decent demographics and income ($128,535 median household), but with some existing competition (BDI: 10.4). Population of 19,231 provides a reasonable customer base.
Population
19,231
Potential customer base
Median Income
$128,535
Household income
National Rank
#850
Top 82% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 96161 (2)
| Name | Type |
|---|---|
| FiftyFifty Brewing Co | Brewpub |
| FiftyFifty Brewing Production Facility | Micro |