Brewery Market Opportunity in Watsonville, CA 95076
Brewery Opportunity Score
51.1
Moderate Opportunity
Watsonville, California (95076) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.1 reflects a balanced market — decent demographics and income ($86,685 median household), but with some existing competition (BDI: 2.4). Population of 82,409 provides a reasonable customer base.
Population
82,409
Potential customer base
Median Income
$86,685
Household income
National Rank
#1,566
Top 66% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 95076 (2)
| Name | Type |
|---|---|
| Corralitos Brewing Co | Micro |
| Elkhorn Slough Brewing Company | Micro |