Brewery Market Opportunity in Hollister, CA 95023
Brewery Opportunity Score
50.6
Moderate Opportunity
Hollister, California (95023) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.6 reflects a balanced market — decent demographics and income ($108,156 median household), but with some existing competition (BDI: 3.4). Population of 58,374 provides a reasonable customer base.
Population
58,374
Potential customer base
Median Income
$108,156
Household income
National Rank
#1,675
Top 64% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 95023 (2)
| Name | Type |
|---|---|
| Brewery Twenty Five | Micro |
| Grillin & Chillin Alehouse | Brewpub |