Brewery Market Opportunity in Petaluma, CA 94954
Brewery Opportunity Score
51.1
Moderate Opportunity
Petaluma, California (94954) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.1 reflects a balanced market — decent demographics and income ($107,564 median household), but with some existing competition (BDI: 5.3). Population of 38,000 provides a reasonable customer base.
Population
38,000
Potential customer base
Median Income
$107,564
Household income
National Rank
#1,569
Top 66% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 94954 (2)
| Name | Type |
|---|---|
| Henhouse Brewing Company Palace of Barrels | Micro |
| Lagunitas Brewing Co | Large |