Brewery Market Opportunity in San Marcos, CA 92078
Brewery Opportunity Score
56.6
Moderate Opportunity
San Marcos, California (92078) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 56.6 reflects a balanced market — decent demographics and income ($114,905 median household), but with some existing competition (BDI: 7.5). Population of 53,542 provides a reasonable customer base.
Population
53,542
Potential customer base
Median Income
$114,905
Household income
National Rank
#668
Top 86% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 92078 (4)
| Name | Type |
|---|---|
| Dos Desperados Brewery | Micro |
| Rip Current Brewery | Micro |
| Stumblefoot Brewing | Micro |
| Urge Gastropub & Common House/Mason Ale Works | Brewpub |