Brewery Market Opportunity in Santa Monica, CA 90404
Brewery Opportunity Score
51.6
Moderate Opportunity
Santa Monica, California (90404) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.6 reflects a balanced market — decent demographics and income ($85,081 median household), but with some existing competition (BDI: 4.4). Population of 22,881 provides a reasonable customer base.
Population
22,881
Potential customer base
Median Income
$85,081
Household income
National Rank
#1,464
Top 68% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 90404 (1)
| Name | Type |
|---|---|
| Santa Monica Brew Works | Micro |