Brewery Market Opportunity in Santa Fe, NM 87501
Brewery Opportunity Score
50.4
Moderate Opportunity
Santa Fe, New Mexico (87501) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.4 reflects a balanced market — decent demographics and income ($81,229 median household), but with some existing competition (BDI: 13.0). Population of 15,409 provides a reasonable customer base.
Population
15,409
Potential customer base
Median Income
$81,229
Household income
National Rank
#1,712
Top 63% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 87501 (2)
| Name | Type |
|---|---|
| Chili Line Brewing Co. | Brewpub |
| Honeymoon Brewery | Planning |