Brewery Market Opportunity in Rio Rancho, NM 87124
Brewery Opportunity Score
49.7
Moderate Opportunity
Rio Rancho, New Mexico (87124) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 49.7 reflects a balanced market — decent demographics and income ($82,278 median household), but with some existing competition (BDI: 5.1). Population of 58,402 provides a reasonable customer base.
Population
58,402
Potential customer base
Median Income
$82,278
Household income
National Rank
#1,903
Top 59% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 87124 (3)
| Name | Type |
|---|---|
| Las Cazuelas Brewing | Brewpub |
| The Blue Grasshopper Brew Pub | Brewpub |
| Turtle Mountain Brewing Co | Brewpub |