Brewery Market Opportunity in Prescott, AZ 86301
Brewery Opportunity Score
47.7
Moderate Opportunity
Prescott, Arizona (86301) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.7 reflects a balanced market — decent demographics and income ($71,962 median household), but with some existing competition (BDI: 7.6). Population of 26,204 provides a reasonable customer base.
Population
26,204
Potential customer base
Median Income
$71,962
Household income
National Rank
#2,393
Top 48% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 86301 (2)
| Name | Type |
|---|---|
| Prescott Brewing Co | Brewpub |
| Prescott Brewing Co - Production Facility | Micro |