Brewery Market Opportunity in Idaho Falls, ID 83402
Brewery Opportunity Score
46.9
Moderate Opportunity
Idaho Falls, Idaho (83402) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 46.9 reflects a balanced market — decent demographics and income ($72,064 median household), but with some existing competition (BDI: 6.7). Population of 29,683 provides a reasonable customer base.
Population
29,683
Potential customer base
Median Income
$72,064
Household income
National Rank
#2,602
Top 44% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 83402 (2)
| Name | Type |
|---|---|
| Idaho Brewing Co | Micro |
| Snow Eagle Brewing | Brewpub |