Brewery Market Opportunity in Pocatello, ID 83201
Brewery Opportunity Score
48.7
Moderate Opportunity
Pocatello, Idaho (83201) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.7 reflects a balanced market — decent demographics and income ($63,209 median household), but with some existing competition (BDI: 5.1). Population of 39,552 provides a reasonable customer base.
Population
39,552
Potential customer base
Median Income
$63,209
Household income
National Rank
#2,132
Top 54% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 83201 (2)
| Name | Type |
|---|---|
| Jim Dandy Brewing | Micro |
| Portneuf Valley Brewing Co | Brewpub |