Brewery Market Opportunity in Odessa, TX 79765
Brewery Opportunity Score
46.7
Moderate Opportunity
Odessa, Texas (79765) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 46.7 reflects a balanced market — decent demographics and income ($100,844 median household), but with some existing competition (BDI: 4.2). Population of 24,125 provides a reasonable customer base.
Population
24,125
Potential customer base
Median Income
$100,844
Household income
National Rank
#2,651
Top 42% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 79765 (1)
| Name | Type |
|---|---|
| Frisky Brewing Company | Planning |