Brewery Market Opportunity in Austin, TX 78744
Brewery Opportunity Score
49.5
Moderate Opportunity
Austin, Texas (78744) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 49.5 reflects a balanced market — decent demographics and income ($78,474 median household), but with some existing competition (BDI: 3.9). Population of 51,069 provides a reasonable customer base.
Population
51,069
Potential customer base
Median Income
$78,474
Household income
National Rank
#1,961
Top 57% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 78744 (2)
| Name | Type |
|---|---|
| Independence Brewing | Regional |
| Orf Brewing | Micro |