Is 78636 a good place to open a brewery?

Based on our analysis, 78636 (Johnson City, Texas) is rated "Low Opportunity" with a Brewery Opportunity Score of 40.4/100. The area has 3,842 residents, $59,625 median household income, and a current BDI of 26.0.

What factors determine brewery opportunity in 78636?

The BOS for 78636 considers five factors: household income, demographics (25-44 age group at 5.3%), education (bachelor's+ at 29.5%), existing competition (BDI: 26.0), and accessibility.

Brewery Market Opportunity in Johnson City, TX 78636

Brewery Opportunity Score

40.4

Low Opportunity

ZIP code 78636 in Johnson City, Texas currently shows limited opportunity for a new brewery (BOS: 40.4). The combination of demographics, income ($59,625), and current competition (BDI: 26.0) suggests this market may not be the strongest choice for a new venture at this time.

Population

3,842

Potential customer base

Median Income

$59,625

Household income

National Rank

#4,156

Top 10% nationally

Current BDI

26.0

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 78636 (1)

Name	Type
Pecan Street Brewing Co	Brewpub

Related Data for 78636

📊Brewery DensityCurrent brewery concentration in 78636 📈Texas MarketState brewery trends & health

Nearby ZIP Codes

78641BOS: 61.8High Opportunity 78642BOS: 52.2Moderate Opportunity 78644BOS: 43.3Low Opportunity 78626BOS: 52.0Moderate Opportunity 78624BOS: 45.0Moderate Opportunity