Is 74601 a good place to open a brewery?

Based on our analysis, 74601 (Ponca City, Oklahoma) is rated "Low Opportunity" with a Brewery Opportunity Score of 39.9/100. The area has 19,011 residents, $48,810 median household income, and a current BDI of 5.3.

What factors determine brewery opportunity in 74601?

The BOS for 74601 considers five factors: household income, demographics (25-44 age group at 9.6%), education (bachelor's+ at 14.7%), existing competition (BDI: 5.3), and accessibility.

Brewery Market Opportunity in Ponca City, OK 74601

Brewery Opportunity Score

39.9

Low Opportunity

ZIP code 74601 in Ponca City, Oklahoma currently shows limited opportunity for a new brewery (BOS: 39.9). The combination of demographics, income ($48,810), and current competition (BDI: 5.3) suggests this market may not be the strongest choice for a new venture at this time.

Population

19,011

Potential customer base

Median Income

$48,810

Household income

National Rank

#4,257

Top 8% nationally

Current BDI

5.3

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 74601 (1)

Name	Type
Vortex Alley Brewery	Micro

Related Data for 74601

📊Brewery DensityCurrent brewery concentration in 74601 📈Oklahoma MarketState brewery trends & health

Nearby ZIP Codes

74554BOS: 35.0Low Opportunity 74728BOS: 39.3Low Opportunity 74729BOS: 39.4Low Opportunity 74361BOS: 40.7Low Opportunity 74133BOS: 51.2Moderate Opportunity