Brewery Market Opportunity in Overland Park, KS 66204
Brewery Opportunity Score
50.1
Moderate Opportunity
Overland Park, Kansas (66204) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.1 reflects a balanced market — decent demographics and income ($75,248 median household), but with some existing competition (BDI: 5.4). Population of 18,557 provides a reasonable customer base.
Population
18,557
Potential customer base
Median Income
$75,248
Household income
National Rank
#1,778
Top 61% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 66204 (1)
| Name | Type |
|---|---|
| Brew Lab | Brewpub |