Brewery Market Opportunity in Rolla, MO 65401
Brewery Opportunity Score
50.7
Moderate Opportunity
Rolla, Missouri (65401) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.7 reflects a balanced market — decent demographics and income ($52,768 median household), but with some existing competition (BDI: 3.1). Population of 32,476 provides a reasonable customer base.
Population
32,476
Potential customer base
Median Income
$52,768
Household income
National Rank
#1,645
Top 64% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 65401 (1)
| Name | Type |
|---|---|
| Public House Brewing Company | Micro |