Brewery Market Opportunity in Jefferson City, MO 65101
Brewery Opportunity Score
46.9
Moderate Opportunity
Jefferson City, Missouri (65101) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 46.9 reflects a balanced market — decent demographics and income ($74,013 median household), but with some existing competition (BDI: 3.4). Population of 29,777 provides a reasonable customer base.
Population
29,777
Potential customer base
Median Income
$74,013
Household income
National Rank
#2,622
Top 43% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 65101 (1)
| Name | Type |
|---|---|
| Prison Brews | Brewpub |