Brewery Market Opportunity in Springfield, IL 62711
Brewery Opportunity Score
53.5
Moderate Opportunity
Springfield, Illinois (62711) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 53.5 reflects a balanced market — decent demographics and income ($123,507 median household), but with some existing competition (BDI: 5.5). Population of 18,351 provides a reasonable customer base.
Population
18,351
Potential customer base
Median Income
$123,507
Household income
National Rank
#1,091
Top 76% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 62711 (1)
| Name | Type |
|---|---|
| Engrained Brewing Co | Brewpub |