Brewery Market Opportunity in Waterloo, IL 62298
Brewery Opportunity Score
47.7
Moderate Opportunity
Waterloo, Illinois (62298) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.7 reflects a balanced market — decent demographics and income ($94,073 median household), but with some existing competition (BDI: 11.2). Population of 17,907 provides a reasonable customer base.
Population
17,907
Potential customer base
Median Income
$94,073
Household income
National Rank
#2,389
Top 48% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 62298 (2)
| Name | Type |
|---|---|
| Hopskeller Brewing Company | Brewpub |
| Stubborn German Brewing Co | Micro |