Brewery Market Opportunity in DeKalb, IL 60115
Brewery Opportunity Score
55.3
Moderate Opportunity
DeKalb, Illinois (60115) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 55.3 reflects a balanced market — decent demographics and income ($46,808 median household), but with some existing competition (BDI: 2.4). Population of 42,461 provides a reasonable customer base.
Population
42,461
Potential customer base
Median Income
$46,808
Household income
National Rank
#825
Top 82% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 60115 (1)
| Name | Type |
|---|---|
| Byers Brewing Company | Planning |