Brewery Market Opportunity in Onalaska, WI 54650

Brewery Opportunity Score
48.5
Moderate Opportunity

Onalaska, Wisconsin (54650) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.5 reflects a balanced market — decent demographics and income ($85,255 median household), but with some existing competition (BDI: 12.2). Population of 24,619 provides a reasonable customer base.

Population
24,619
Potential customer base
Median Income
$85,255
Household income
National Rank
#2,184
Top 53% nationally
Current BDI
12.2

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income
31
Demographics (25-44)
16
Education
50
Low Competition
100
Accessibility
0

Existing Breweries in 54650 (3)

NameType
BrewPlan, Inc.Planning
Skeleton Crew BrewMicro
Two Beagles BrewpubBrewpub

Nearby ZIP Codes