Brewery Market Opportunity in Stoughton, WI 53589
Brewery Opportunity Score
48.8
Moderate Opportunity
Stoughton, Wisconsin (53589) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.8 reflects a balanced market — decent demographics and income ($93,509 median household), but with some existing competition (BDI: 5.1). Population of 19,684 provides a reasonable customer base.
Population
19,684
Potential customer base
Median Income
$93,509
Household income
National Rank
#2,109
Top 54% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53589 (1)
| Name | Type |
|---|---|
| Viking Brewpub | Brewpub |