Brewery Market Opportunity in Middleton, WI 53562
Brewery Opportunity Score
55.4
Moderate Opportunity
Middleton, Wisconsin (53562) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 55.4 reflects a balanced market — decent demographics and income ($97,241 median household), but with some existing competition (BDI: 3.4). Population of 29,488 provides a reasonable customer base.
Population
29,488
Potential customer base
Median Income
$97,241
Household income
National Rank
#823
Top 82% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53562 (1)
| Name | Type |
|---|---|
| Capital Brewery Co Inc | Regional |