Brewery Market Opportunity in Janesville, WI 53545
Brewery Opportunity Score
45.2
Moderate Opportunity
Janesville, Wisconsin (53545) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 45.2 reflects a balanced market — decent demographics and income ($70,730 median household), but with some existing competition (BDI: 4.2). Population of 23,937 provides a reasonable customer base.
Population
23,937
Potential customer base
Median Income
$70,730
Household income
National Rank
#3,035
Top 34% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53545 (1)
| Name | Type |
|---|---|
| Rock County Brewing Company | Micro |