Brewery Opportunity Score
45.9
Moderate Opportunity
Mount Pleasant, WI 53406 — Brewery Market Opportunity
Mount Pleasant, Wisconsin (53406) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 45.9 reflects a balanced market — decent demographics and income ($78,427 median household), but with some existing competition (BDI: 3.9). Population of 25,564 provides a reasonable customer base.
Population
25,564
Potential customer base
Median Income
$78,427
Household income
National Rank
#2,860
Top 38% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53406 (1)
| Name | Type |
|---|---|
| 1 of Us Brewing Company | Micro |