Brewery Market Opportunity in Iowa City, IA 52240
Brewery Opportunity Score
58.1
Moderate Opportunity
Iowa City, Iowa (52240) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 58.1 reflects a balanced market — decent demographics and income ($55,189 median household), but with some existing competition (BDI: 5.6). Population of 36,046 provides a reasonable customer base.
Population
36,046
Potential customer base
Median Income
$55,189
Household income
National Rank
#523
Top 89% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 52240 (2)
| Name | Type |
|---|---|
| Big Grove Brewery | Micro |
| Big Grove Brewery & Tap Room | Brewpub |