Is 49461 a good place to open a brewery?

Based on our analysis, 49461 (Whitehall, Michigan) is rated "Low Opportunity" with a Brewery Opportunity Score of 43.4/100. The area has 9,620 residents, $80,495 median household income, and a current BDI of 10.4.

What factors determine brewery opportunity in 49461?

The BOS for 49461 considers five factors: household income, demographics (25-44 age group at 5.6%), education (bachelor's+ at 30.4%), existing competition (BDI: 10.4), and accessibility.

Brewery Market Opportunity in Whitehall, MI 49461

Brewery Opportunity Score

43.4

Low Opportunity

ZIP code 49461 in Whitehall, Michigan currently shows limited opportunity for a new brewery (BOS: 43.4). The combination of demographics, income ($80,495), and current competition (BDI: 10.4) suggests this market may not be the strongest choice for a new venture at this time.

Population

9,620

Potential customer base

Median Income

$80,495

Household income

National Rank

#3,493

Top 24% nationally

Current BDI

10.4

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 49461 (1)

Name	Type
Fetch Brewing Co	Micro

Related Data for 49461

📊Brewery DensityCurrent brewery concentration in 49461 📈Michigan MarketState brewery trends & health

Nearby ZIP Codes

49464BOS: 49.0Moderate Opportunity 49456BOS: 49.2Moderate Opportunity 49453BOS: 48.3Low Opportunity 49440BOS: 42.8Saturated 49431BOS: 42.8Low Opportunity