Brewery Market Opportunity in Holland, MI 49423
Brewery Opportunity Score
52.6
Moderate Opportunity
Holland, Michigan (49423) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 52.6 reflects a balanced market — decent demographics and income ($78,524 median household), but with some existing competition (BDI: 15.0). Population of 46,693 provides a reasonable customer base.
Population
46,693
Potential customer base
Median Income
$78,524
Household income
National Rank
#1,254
Top 73% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 49423 (7)
| Name | Type |
|---|---|
| Bam Entertainment Center | Brewpub |
| Big Lake Brewing | Micro |
| Big Lake Brewing Production Facility | Micro |
| Fireside Brewing Co. | Micro |
| Macatawa Ale Company | Micro |
| New Holland Brewing Co | Regional |
| Our Brewing Co | Micro |