Brewery Market Opportunity in Big Rapids, MI 49307
Brewery Opportunity Score
51.5
Moderate Opportunity
Big Rapids, Michigan (49307) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.5 reflects a balanced market — decent demographics and income ($54,803 median household), but with some existing competition (BDI: 11.1). Population of 18,063 provides a reasonable customer base.
Population
18,063
Potential customer base
Median Income
$54,803
Household income
National Rank
#1,487
Top 68% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 49307 (2)
| Name | Type |
|---|---|
| Blue Cow Cafe/Big Rapids Brewing Co | Brewpub |
| Cranker's Brewery | Brewpub |