Brewery Market Opportunity in Marshall, MI 49068
Brewery Opportunity Score
45.4
Moderate Opportunity
Marshall, Michigan (49068) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 45.4 reflects a balanced market — decent demographics and income ($78,476 median household), but with some existing competition (BDI: 13.4). Population of 14,954 provides a reasonable customer base.
Population
14,954
Potential customer base
Median Income
$78,476
Household income
National Rank
#2,996
Top 35% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 49068 (2)
| Name | Type |
|---|---|
| Dark Horse Brewing Co | Micro |
| Grand River Brewery | Planning |