Brewery Market Opportunity in Portage, MI 49024
Brewery Opportunity Score
53.4
Moderate Opportunity
Portage, Michigan (49024) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 53.4 reflects a balanced market — decent demographics and income ($86,427 median household), but with some existing competition (BDI: 3.2). Population of 30,937 provides a reasonable customer base.
Population
30,937
Potential customer base
Median Income
$86,427
Household income
National Rank
#1,115
Top 76% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 49024 (1)
| Name | Type |
|---|---|
| Presidential Brewing Co. | Planning |